About – Simedix Tech

About Us

Who We Are

At SiMedix, we have designed and manufactured OpSim, a cutting-edge virtual reality-based educational simulator for phacoemulsification cataract surgery. Our innovative technology simplifies the complexities of real-world surgical procedures, providing young residents with a lifelike environment to learn and practice. By leveraging VR simulation technology, including an advanced physics engine and an integrated IMU/Vision positioning system, we have created a platform that enhances technical, cognitive, and psychomotor skills, ensuring reduced errors during actual surgeries.

We have built OpSim to offer customizable training experiences, allowing for patient-specific information to be loaded into the system, resulting in more personalized warm-up sessions that contribute to successful outcomes. Whether as part of formal training or as a pre-surgery warm-up, our simulator has proven to optimize the learning process and improve surgical performance.

Vision

To be a leading provider of state-of-the-art virtual reality (VR) based phacoemulsification cataract surgery simulators for medical training and education, thus improving eye medical care.

Mission

To contribute and fulfill the demanding worldwide needs of cataract surgery learning and training by offering life-like environments by developing a new VR-based simulator, thus transforming the traditional medical training system.

Meet The Team

Mrs. Zahra Mirza Asgari

Chief Executive Officer

Mrs. Zahra Mirza Asgari is a seasoned neurologist with 10 years of medical expertise and a proven track record in clinical practice, research, and education. With an MD from Tehran University and a Neurology Speciality from Iran University, she has held prominent roles at leading hospitals and research institutions in Iran. An accomplished educator, researcher, and executive committee member, she has published extensively and contributed to advancing neurology through teaching and workshops. Inspired by the transformative potential of virtual reality in healthcare, Mrs. Mirza Asgari leads SiMedix as Chief Executive Officer, leveraging her expertise and vision to drive innovation and expand the company’s presence in Canada.

Mr. Soheil Jafary

Chief Operations Officer

Mr. Soheil Jafary, with a diploma in Medicine from the Medical University of Debrecen, Hungary, and a degree in Pharmacy from Ramsar International Branch, Iran, is a seasoned leader in the medical industry. He has been a pharmacist for the past few years, further enhancing his expertise in healthcare and pharmaceuticals. Beginning his career in 2018 as a Shareholder Account Representative, he facilitated medical equipment imports and maintained client relations. By 2021, he joined Sarir Darman Respina’s Board of Directors, contributing to business evaluations, policy development, and strategic planning. With a proven track record of driving operational excellence and continuous improvement, Mr. Jafary’s extensive managerial expertise, industry connections, and pharmaceutical background position him perfectly as Chief Operations Officer of SiMedix.

Mr. Mojgan Roohzendeh

Chief Sales Officer

Mr. Mojgan Roohzendeh is a dynamic sales leader with over six years of experience in driving business growth and building strategic partnerships. A graduate of Azad University with a bachelor’s degree in Spanish, he began his career as a Sales Manager, where he increased gross sales by 80%, grew the client base to over 300, and implemented customer-focused systems. By 2018, he advanced to Business Office Manager, managing international exhibitions, premium partnerships, and corporate fleets, and later became Chairman of the Board, spearheading partner outreach and market expansion in Iran and Turkey. As Chief Sales Officer, Mr. Roohzendeh’s proven expertise in sales strategy and relationship management will be instrumental in driving revenue growth and establishing SiMedix’s footprint in Canada.